Marketing Strategies Mad Ave. Insights Chanina Katz January 11, 2023 ECO-GREEN IS THE COLOR OF MONEY In the previous column, I discussed several marketing strategies you can undertake to connect with the eco-green
Marketing Strategies ECO-GREEN IS THE COLOR OF MONEY Chanina Katz December 21, 2022 In past columns, I stressed the importance of your company standing for a value that society values. I did so, and will continue to
Marketing Strategies BE KIND TO YOUR ADVERTISING. GIVE IT A RED BULL. Chanina Katz November 2, 2022 I’m certain you never asked yourself this question. So I’ll ask it for you. Where should billboard advertising fit into your media mix? Why
Marketing Strategies The Last Unfair Advantage Over Your Competitors Chanina Katz October 6, 2022 There is quite a vocal argument going on in the ad industry regarding creativity vs. technology. Artistry vs. data. The result of this
Marketing Strategies Mad Ave. Insights Chanina Katz September 14, 2022 LOOKING FOR INNOVATIVE SOLUTIONS? INNOVATE WHERE YOU ARE LOOKING. So where will you find the big idea that will propel your company to
Marketing Strategies IS YOUR ASOLUTELY PERFECT WEBSITE LOSING YOU BUSINESS? Chanina Katz July 13, 2022 Are you bleary eyed? Yawning. Bored with the endless look-alike B2C and B2B websites you went through? You knew they cloned sheep –
Marketing Strategies What You Can Learn From The Army, Navy And Air Force About Success In Business Chanina Katz June 29, 2022 Most likely you never heard of Sun Tzu. Even more likely, you have no interest in the fact that in 500 BC or so,
Marketing Strategies Mad Ave. Insights Chanina Katz May 25, 2022 THE GAME-CHANGING MARKETING TOOL THAT MAKES PERFECT SENSE. Undoubtedly, you want to embed your brand in the hearts and minds of your target
Marketing Strategies Mad Ave. Insights Chanina Katz May 11, 2022 A SIMPLE METHOD FOR UPGRADING YOUR LIFESTYLE In a previous column, “Your Consumer is Now Your Pied Piper,” I pointed out that today’s consumers
Current, Marketing Strategies The Antidote To Inflationary Pricing Chanina Katz April 13, 2022 The conversation around your conference table regarding inflation at minimum covers manufacturing operations, supply sources, shipping alternatives, perhaps renegotiating loans with your bank. You
